Difference between revisions of "Grid Magazine"
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"Towards A Sustainable Philadelphia" | "Towards A Sustainable Philadelphia" | ||
− | === Mission === | + | === Mission === |
− | Grid inspires the people of Philadelphia to<br>create a more just, livable and sustainable city. | + | Grid inspires the people of Philadelphia to<br>create a more just, livable and sustainable city. |
− | === Advertising Policy === | + | === Advertising Policy === |
− | A sustainable city begins with a strong local economy. Therefore, Grid’s advertising focus will be on independently-owned local businesses. We will accept<br>ads from non-local corporations if they meet one of these criteria: | + | A sustainable city begins with a strong local economy. Therefore, Grid’s advertising focus will be on independently-owned local businesses. We will accept<br>ads from non-local corporations if they meet one of these criteria: |
− | #If they actively participate in our local economy | + | #If they actively participate in our local economy |
− | #If the product or service offered reduces consumption | + | #If the product or service offered reduces consumption<br> |
+ | You can relax though, we do not have the time, staff or interest in screening all companies to see if they are “green” enough to advertise. And the only way GRID is sustainable is if we sell ads. That said, we will not take money from the companies who try to co-opt the message of sustainability while being diametrically opposed to it. You know who you are — clean up or keep out! And, to borrow a phrase from the policy of Grist.org, “We politely decline any advertising that we believe is false, libelous, exploitative, or hateful, or that just doesn’t look as pretty as the rest of our magazine.” | ||
+ | === About === | ||
− | + | Grid was borne out of a combination of inspiration and frustration. We read books that made us want to act, but found the current media lacking. The story of sustainability was either not reported, wrongly reported, underreported, or rightly reported but lost in the deluge of if-it-bleeds-it-leads, celebrity-obsessed titillation. Where was the encouraging voice, so easy to find in books, to discuss these issues, and on a local level? We took a hard look in the mirror, cleared our throat, and decided that Grid would be that voice. | |
=== Event Calendar === | === Event Calendar === | ||
http://www.gridphilly.com/events/ | http://www.gridphilly.com/events/ |
Revision as of 15:16, 13 March 2011
"Towards A Sustainable Philadelphia"
Mission
Grid inspires the people of Philadelphia to
create a more just, livable and sustainable city.
Advertising Policy
A sustainable city begins with a strong local economy. Therefore, Grid’s advertising focus will be on independently-owned local businesses. We will accept
ads from non-local corporations if they meet one of these criteria:
- If they actively participate in our local economy
- If the product or service offered reduces consumption
You can relax though, we do not have the time, staff or interest in screening all companies to see if they are “green” enough to advertise. And the only way GRID is sustainable is if we sell ads. That said, we will not take money from the companies who try to co-opt the message of sustainability while being diametrically opposed to it. You know who you are — clean up or keep out! And, to borrow a phrase from the policy of Grist.org, “We politely decline any advertising that we believe is false, libelous, exploitative, or hateful, or that just doesn’t look as pretty as the rest of our magazine.”
About
Grid was borne out of a combination of inspiration and frustration. We read books that made us want to act, but found the current media lacking. The story of sustainability was either not reported, wrongly reported, underreported, or rightly reported but lost in the deluge of if-it-bleeds-it-leads, celebrity-obsessed titillation. Where was the encouraging voice, so easy to find in books, to discuss these issues, and on a local level? We took a hard look in the mirror, cleared our throat, and decided that Grid would be that voice.