We are a lingerie and loungewear company that launched in 2014 with the mission to design specifically for those who've had breast reconstruction, breast surgery, mastectomy or are living with other conditions that cause pain or discomfort. Our collections of bras, panties and apparel are created and constructed to meet their specific needs that are often not met by traditional lingerie brands. We differ from the larger market because we target what is needed to feel comfortable, confident and beautiful. This includes wire-free designs, four-way stretch, hidden seams, gentle materials, pocketed and non-pocketed bras and cut and construction to avoid pain points.
Our mission and our branding is always with the intent of servicing these individuals. Our goal is to take them from surgery, through treatment and beyond into the rest of their lives. We offer guidance every step of the way, not only in lingerie and apparel, but also with our community and blog information. Our brand was founded by a young breast cancer survivor, Dana Donofree, at the height of her fashion design career. Her belief then and now is that no one should ever be alone in this. That is why with AnaOno, you are Never Alone.
In The News
- Meet The Disruptor: AnaOno, Philadelphia Citizen, August 21, 2017.