RecycleNOW Philadelphia Campaign

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The RecycleNOW Philadelphia Campaign gives the following descriptive information:

The Recycling Alliance of Philadelphia is a coalition of organizations and individuals working together to promote expanded recycling in the City of Philadelphia in order to improve the environment, economy, and quality of life in our City. We advocate for public policy and direct action to result in more recycling by more people, waste reduction and a movement towards zero waste.

Zero Waste is a goal that is both pragmatic and visionary, to guide people to emulate sustainable natural cycles, where all discarded materials are resources for others to use. Zero Waste means designing and managing products and processes to reduce the volume and toxicity of waste and materials, conserve and recover all resources, and not burn or bury them. Implementing Zero Waste will eliminate all discharges to land, water or air that may be a threat to planetary, human, animal or plant health.

The RecycleNOW Philadelphia Campaign is a project of the Recycling Alliance of Philadelphia and Chaired by Maurice Sampson, the City of Philadelphia's first Recycling Coordinator (1985-1987). The Recycling Alliance of Philadelphia was founded in 2000, the Alliance as "a coalition of environmental, civic and business organizations and individuals allied to promote expanded recycling in Philadelphia to improve the environment, the economy and the quality of life in our City".


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