Fall in love with the sports page again.
High-quality local sports coverage isn’t dead. At least that’s the premise upon which The Athletic is building its business.
The young startup, part of Y Combinator’s Summer 2016 class, is trying to reinvent local sports media – an industry that has been on the decline ever since newspapers realized that advertising revenue wouldn’t be enough to support a team of writers to cover local sports teams. So when regional newspapers began to cut costs the sports desk was often the first to go – especially since national brands like ESPN were already offering similar content.
But The Athletic thinks that there is still demand for truly local content, written by sportswriters that live and breathe local teams. And, the startup thinks that if this content is good enough, readers will happily pay for it.
Note: The above descriptive information came from Tech Crunch, except for the tagline, which came from this organization's home page. The organization started in Chicago and now has a Philadelphia location.
In The News
- New sports website The Athletic launches in Philadelphia – with some big media names, Philadelphia Business Journal, September 6, 2017.
- The Athletic is bringing subscription-based local sports coverage to a city near you, Tech Crunch, July 8, 2016.