ROAR For Good
Safety at the Touch of a Button
- Our entire mission – and reason for existence – is to help reduce assaults and empower women. That is why nothing is more important to us than developing a product that can truly make a difference. Athena in not just a product, it's part of a movement to ROAR for Good™. For each device sold, a portion of proceeds is invested in educational programs that have been shown to increase empathy and reduce violence.
- Our "B Corporation" status emphasizes the triple bottom line of social responsibility, sustainability and profitability (people, planet, profit). These three principles form the foundation for all our business.
- Ten percent of proceeds from our crowdfunding campaign will go towards raising awareness about the warning signs of abuse and helping end relationship violence.