The Philadelphia Bulletin was a daily evening newspaper published from 1847 to 1982 in Philadelphia, Pennsylvania. It was the largest circulation newspaper in Philadelphia for 76 years and was once the largest evening newspaper in the United States. Its widely known slogan was: "In Philadelphia, nearly everybody reads The Bulletin."
Describing the Bulletin's style, publisher William L. McLean once said: "I think the Bulletin operates on a principle which in the long run is unbeatable. This is that it enters the reader's home as a guest. Therefore, it should behave as a guest, telling the news rather than shouting it." As Time magazine later noted: "In its news columns, the Bulletin was solid if unspectacular. Local affairs were covered extensively, but politely. Muckraking was frowned upon."
Note: The above descriptive information came from Wikipedia.